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DiDi Global Inc. - Senior Operations Analyst

Mexico City | Apr 2025 – December 2025

• Led end‑to‑end marketplace operations across three key Mexican cities—overseeing a combined annual GMV of MXN 3.7 billion and managing a weekly incentives portfolio averaging MXN 4 million—optimizing trips, fulfillment rates, and user satisfaction through A/B tests and controlled experiments
• Designed, executed, and tracked supply–demand balancing tactics (incentives, targeted communications, dynamic pricing) using Python, SQL, Looker Studio, and advanced spreadsheets
• Analyzed business performance and local externalities, delivering weekly actionable insights to drive campaigns and growth
• Partnered with regional and central teams (pricing, marketing, strategy, CX) to scale local pilots and adapt best practices, responding swiftly to operational disruptions
• Produced comprehensive weekly reports for senior leadership, monitoring KPIs (daily/weekly trips fulfillment and cancellation rates, incentive adoption user activation and retention) and outlining short‑term action plans

Datahué - Co-founder and Data Analyst

Mexico City | Aug 2023 – Present

• Developed and implemented a Monitoring, Evaluation, Accountability, and Learning (MEAL) strategy for Fundación Amparo, designing 60+ performance indicators to track and evaluate impact
• Consolidated 100+ databases into a centralized repository leveraging Python, Google Apps Script (Sheets), SQL, and Looker Studio, improving data integrity and operational efficiency
• Led a three‑person team for data collection, cleaning, and reporting; translated findings into actionable recommendations for program improvement
• Collaborated with cross‑functional stakeholder (operational staff, data capturers, project leaders, and executive directors) to translate data insights into actionable recommendations for ongoing program enhancement

Soy+ (soymas.la) - Strategy Analyst

Mexico City | Mar 2025 – Apr 2025

• Aligned technology, commercial, and communications teams by translating requirements into actionable data‑collection and analysis tools
• Built automated Looker Studio dashboards connected via APIs to real‑time databases to track conversion rates and weekly performance
• Unified Mailchimp, Meta API, Supabase, and Vercel data into structured datasets for campaign evaluation, user segmentation, and behavior analysis
• Collaborated in the development of the backend of internal tools to ensure interoperability between systems and traceability of data used in strategic reports

C230 Consulting and Fundación IDEA - Senior Analyst

Mexico City | Jan 2021 – Mar 2025

• Delivered eight projects across security and justice reform, monitoring and evaluation, interinstitutional coordination, process optimization, and market analysis for clients including the U.S. Department of State, SANOFI, and USAID–Chemonics
• Developed institutional–strengthening toolkits for State Attorney General Offices, leading process mapping and stakeholder engagement to improve investigative outcomes
• Created data‑collection instruments for more than 80 private–sector stakeholders in Honduras and El Salvador to inform the AMEXCID Jovenes Construyendo el Futuro project
• Designed continuous improvement tools for investigative police training programs, integrating quantitative and qualitative methods to strengthen law enforcement capacity and ensure data‑driven decision‑making
• Authored comprehensive analyses of the Impulso Nuevo León 2022 Loan Guarantee Program, measuring pre‑ and post‑treatment data to evaluate changes in beneficiaries’ sales and employment levels
• Conducted an in‑depth study on the quality of life of individuals with Atopic Dermatitis (AD) for SANOFI, utilizing interviews, surveys, and advanced data analytics to produce evidence‑based recommendations for national health institutions
• Advised on best practices in agriculture, youth workforce development, and migration across El Salvador, Honduras, Guatemala, and Mexico, identifying enabling conditions and essential criteria for replicable initiatives
• Built measurement frameworks to systematically monitor recidivism in civic and criminal justice systems empowering municipalities to track progress and improve outcomes in alternative dispute resolution mechanisms

DataCol - Founder and Data Analyst

Colima, Mexico | May 2020 – Jul 2021

• Led a government‑funded analytics initiative for real‑time COVID‑19 monitoring in Colima, building time‑series visuals for infection and testing
• Analyzed Google mobility datasets to inform public health strategies; delivered Python tools to the State Secretary of Health for cabinet briefings
• Assessed Facebook political advertising during the 2021 state elections, providing insights on reach, audience, and engagement

International Republican Institute - Consultant

Mexico City | Aug 2018 – Jul 2021

• Coordinated the Security with Justice Program in five states with government, civil society, academia, and the private sector to promote ADR mechanisms
• Facilitated 30+ workshops on Restorative Justice and ADR, training 1,100+ participants at awareness and technical levels
• Collected, analyzed, and reported open data on alternative justice across 15 states, identifying best practices and improvement areas
• Managed Monitoring, Evaluation, and Learning (MEL) indicators in the DevResults and Tableau, integrating real‑time insights into program planning and stakeholder reporting

Coparmex - Competitiveness Manager

Colima, Mexico | Jun 2016 – Aug 2018

• Directed capacity‑building programs on business administration, productivity, tax reforms, and labor rights for affiliated companies
• Produced research on security, justice, and economic trends to guide strategic decision‑making for members and stakeholders